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AdWords 301: An Advanced Guide (AdWords University, Part 3)
AdWords is unfortunately not as easy as many first-time users believe it to be. The cost of the learning curve can be pointlessly steep and even distort the marcom effort by giving a false mpression of the efficacy of AdWords as a marketing tool. Knowing the true skinny on AdWords is crucial before beginning to use this powerhouse channel.
Author and AdWords management guru, Stephen Moss, and search marketing veteran and editor, Mark Brimm, put this 3-piece AdWords how-to series toget
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